Hint: Branding Doesn’t Start with Your Logo

July 23, 2018

If you’re going to the NCIA Cannabis Business Summit & Expo in San Jose this week, stop by and see us in booth #1305. And, I hope you will participate in my presentation on Friday, July 27 at 1:30pm PDT.

You’ll learn how to apply “big brand” thinking to taking your cannabis brand mainstream. We’ll walk through real world examples and work through an exercise that demonstrates why branding doesn’t start with your logo.

After the exercise, download this branding questionnaire to help determine direction for your own branding exercise.

Branding Questionnaire


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