Election 2024: How Swing States View Cannabis
The Importance of Cannabis In Swing States For The 2024 Election
As the 2024 U.S. election draws near, the political landscape is heavily influenced by swing states — the battlegrounds that can tip the scales toward one candidate or another. These states, which fluctuate between Democratic and Republican control, often hold the key to the presidency. In this election, cannabis legalization is emerging as a pivotal issue, particularly in these swing states.
The cannabis debate is not new, but its influence on voting patterns has grown significantly in recent years. With more voters supporting legalization, particularly in key swing states, cannabis policy has the potential to sway voters. For many states, cannabis is more than just a social issue — it represents an economic opportunity, criminal justice reform, and a shifting cultural attitude.
7 Swing States and Their Cannabis Programs
Arizona
Arizona legalized adult-use cannabis in 2020 through Proposition 207, marking a significant shift in its cannabis policy. Since then, the state’s cannabis market has flourished, generating over $1 billion in sales in 2022 alone. Arizona’s legalization has created jobs, boosted tax revenue, and provided a legal framework for cannabis entrepreneurs.
As a key swing state in the 2024 election, Arizona’s stance on cannabis could reinforce its role as a progressive leader in the Southwest, where voters may continue to support candidates who favor expanding cannabis reform.
Georgia
Georgia’s cannabis laws remain restrictive, with only a low-THC oil program available for medical use. Despite public support for broader medical marijuana or adult-use legalization, Georgia has not made significant strides toward reform. This could become a talking point in the 2024 election, as cannabis advocates in the state push for change.
As a swing state with growing political influence, especially after the 2020 and 2022 elections, Georgia’s future cannabis policies could be swayed by increased pressure from voters and activists.
Michigan
Michigan has been a leader in cannabis reform, legalizing adult-use cannabis in 2018 after years of a successful medical marijuana program. The state’s cannabis industry continues to grow, with widespread public support. Michigan’s legalization has energized voters and significantly contributed to its economy.
As a swing state, Michigan’s strong pro-cannabis stance could influence how candidates approach cannabis policy in 2024. Candidates who support expanding federal cannabis legalization are likely to find a favorable audience here.
Nevada
Nevada fully legalized adult-use cannabis in 2016, and its cannabis industry is now one of the most profitable in the country, largely fueled by tourism in Las Vegas. The state has embraced cannabis as a revenue generator, with tax proceeds funding education and public services.
With cannabis well-established in Nevada, the issue may not be as contentious in 2024 as it is in other swing states. However, the success of Nevada’s cannabis market could set an example for neighboring states and shape broader national discussions on legalization.
North Carolina
North Carolina has yet to legalize any form of cannabis beyond limited medical use for patients with epilepsy. While support for medical marijuana has grown, the state remains one of the most conservative when it comes to cannabis policy. However, North Carolina is becoming a key swing state in national elections, and changing demographics could push cannabis reform higher on the political agenda.
If cannabis becomes a central issue in 2024, North Carolina’s position could shift dramatically based on voter sentiment and the influence of younger, progressive voters.
Pennsylvania
Pennsylvania has a medical marijuana program in place, but efforts to legalize adult-use cannabis have stalled despite growing public support. Legalization could be a key issue in the 2024 election, as the state’s voters increasingly favor full legalization. Pennsylvania’s status as a major swing state makes it an important battleground for candidates advocating for cannabis reform.
A successful push for legalization and pressure from neighboring states like Delaware could open up new economic opportunities and boost the state’s economy, making this issue a potential voter mobilizer.
Wisconsin
Wisconsin remains one of the few swing states without a statewide medical or adult-use cannabis program. However, public opinion is shifting, and there is growing support for both medical and recreational cannabis. Neighboring states like Michigan, Minnesota, and Illinois have legalized cannabis, putting additional pressure on Wisconsin to follow suit. Local referendums have shown strong support for legalization, and the 2024 election could be a turning point for the state.
Cannabis reform may become a key issue for Wisconsin voters as they weigh economic benefits and criminal justice reform in future elections.
2024 Voter Sentiment On Cannabis In Swing States
Recent Polls
Polls show increasing support for cannabis legalization across the country, particularly in swing states. In Arizona and Michigan, support remains high, while Florida and Pennsylvania are showing growing momentum for adult-use legalization.
Public Opinion
States like Michigan and Nevada lean heavily toward maintaining their legal cannabis programs with updates like allowing cannabis lounges, while Pennsylvania and Wisconsin face more resistance, primarily from conservative voters.
However, the demographic shift, particularly with younger voters, is pushing the conversation forward. Additionally, Pennsylvania has been including ‘cannabis’ on their yearly budgets which indicates that a program roll out in imminent.
Demographic Shift
Younger, more progressive voters are becoming a larger portion of the electorate, and their views on cannabis are overwhelmingly favorable. This demographic shift could turn the tide in states like Florida and Pennsylvania, where the debate is still active.
Cannabis Advocacy and Entrepreneurship In Swing States
How To Get Involved
For those living in swing states, there are plenty of ways to advocate for cannabis legalization. From joining local advocacy groups to contacting state legislators, there are many opportunities to make your voice heard. This is also a great way to get your foot in the door for future opportunities if your state has yet to roll out a medical or adult-use cannabis program.
Entrepreneurial Opportunities
The potential for cannabis-related businesses in swing states is significant, especially in states like Florida and Pennsylvania, where adult-use legalization may be on the horizon. Entrepreneurs should start preparing now for future opportunities with business plans, financial models and pitch decks to start outlining their business, secure investors, and win a license.
Building Momentum
Local activism and advocacy will be crucial in building momentum for cannabis legalization in the 2024 election. Voters and business owners alike can help drive the conversation forward and ensure that cannabis remains a key issue by attending local and state government meetings, educating themselves and their community about cannabis, and getting involved with national cannabis groups.
Stay Updated On Cannabis In The 2024 Election
Some states like Florida and the Dakotas will have cannabis on the ballot in November, but others like Wisconsin seem to be holding strong in cannabis prohibition.
To stay updated with how states may be changing their cannabis laws, sign up for our newsletter or check out our cannabis insights blog. You can also reach out to our experts at Canna Advisors to see how you can begin working on a cannabis business in your state.