Champion of Change: Greg Huffaker III

September 25, 2018

Greg Huffaker III is on a mission to educate, empower, and change people’s perspectives about the cannabis plant. Greg enjoys effecting change both personally and professionally about cannabis, and is extremely dedicated to Canna Advisors’ mission of bringing responsible cannabis businesses to U.S. state markets and internationally.

As an attorney, Greg loves to debate and educate in order to influence legal change.

Greg Huffaker III, Director of Client Services

greg and caroline outside


What is your role at Canna Advisors?
I oversee the Client Services Team, who produce materials such as applications, business plans, and standard operating procedures for our clients. This means working with our project managers to formulate plans, reviewing content, and working with clients. I’m also one of the attorneys on staff, which allows me the opportunity to touch on a lot of different aspects of our business.

What inspired you to work in the cannabis industry?
If I could travel back in time and tell younger me this would be my job, I don’t think younger me would believe present-day me. The injustices surrounding cannabis have irked me forever, and being able to institute change is incredibly important to me. I’ve long been a Hunter S. Thompson fan; I remember reading one of his pieces when I was teenager about the tragedy of how cannabis’ illegality turns generations of young people against the police, which certainly should not be the case. This salient argument has been with me ever since, and I’m proud to be part of the movement to rectify it.

What job(s) were you doing before joining Canna Advisors?
I worked at a legal database for cannabis laws before coming to Canna Advisors, which gave me the opportunity to read, digest, and explain pretty much every cannabis law in the country. Prior to that, I was a commercial litigator in the New York City area. Before law school I worked in law firms in a variety of fields, and spent a year as a ski bum, where I had four part-time jobs (that netted me almost no money). My first job was as an usher at the Santa Fe Opera.

Favorite part of your job?
My favorite part of my job is getting to help clients formulate arguments to convince people of cannabis’ merit in their community. There are no shortage of arguments — good and bad — for cannabis, and arming people with data and persuasion skills is both really fun and makes me feel like I am helping the cause in a concrete way.

What’s the best thing about working at Canna Advisors?
The people! I doubt there are many offices that can spend day and night together, working or playing, and still have as great of a time as we do. The concentration of intelligence and life experiences in our office is unmatchable in any other industry, since so many people left traditionally prestigious positions to dive into this industry.

Describe a really big accomplishment:
Because every application we turn feels like a really big accomplishment, I cannot choose one!

What cities have you lived in?
Albuquerque, NM – Santa Fe, NM – Paris, France – Clinton, NY – London, UK – White Plains, NY – Crested Butte, CO – East Northport, NY – Mineola, NY – Denver, CO

What do you do in your spare time?
I love skiing, and mostly do A-basin because it feels like Taos, where I grew up skiing. I also try to hike whenever I can, but watching the Patriots has begun to interfere with that. My wife and I love going out with friends, and have a great neighborhood to do so in Denver. We also have a dog and cat that love to wrestle and cuddle, both of which are pretty entertaining to watch.

Tell us a little about your family:
My wife is an Emergency Room Attending Pediatrician, which means she teaches doctors-in-training in emergency rooms while seeing patients. She is from New York, but loves the West, and is generally just a lot of fun! I have no siblings, but am close to my parents, who live in Santa Fe. They are some pretty cool cats. My dog Ed comes to work with me, and plays with our cat Max when we get home every day.

What are you watching right now?
I’m perennially a fan of adult cartoons (just finished the newest season of Bojack Horseman), but my favorite show (currently running) is Last Week Tonight with John Oliver.

Interesting/little-known/unique fact(s) about you?
I’ve taught several people to knit.

Favorite quote(s): My desktop background is “a smooth sea never made a skilled sailor.” I also love Voltaire quotes, such as:
“‎Life is a shipwreck, but we must not forget to sing in the lifeboats.”
“The more I read, the more I acquire, the more certain I am that I know nothing.”
“Love truth, but pardon error.”
“I have never made but one prayer to God, a very short one: Oh Lord, make my enemies ridiculous. And God granted it.” (Particularly relevant to cannabis)
“God is a comedian playing to an audience that is too afraid to laugh.”
“It is dangerous to be right in matters on which the established authorities are wrong.” (Ditto)
“The most important decision you make is to be in a good mood.”
Favorite author(s): Hunter S. Thompson historically, and David Foster Wallace currently
Favorite smell(s): Pouring pasta through a strainer, spanish brooms, and coffee.
Favorite sound: I’m deaf in one ear, and when I got my hearing aid I was able to pick out where birds were, and therefore hear them much more clearly. Still love it years in.
Favorite places: Santa Fe, NM and Crested Butte, CO for cities. Zion National Park and Chaco Canyon National Monument for sights.
Favorite food(s): Gnocchi, escargot, and pesto come to mind, but I could make this a very long list. I love good food.
Favorite way to consume cannabis: Joints

Will you name a few items on your bucket list?
I’ve always wanted to toss a glass behind me when I’m getting bad service at a fancy restaurant.

What do you order at a bar or coffee shop?
Gin mule

If you could have any superpower, what would it be?
It would be pretty neat to be able to make people feel joyful just by looking at them, but I’d have to admit I find myself yearning to be able to stop time more often.

If you were a MLB player, what would your walkout song be?
“King of Spain” by Tallest Man on Earth

What else should we know about you?
I adore tiny things.

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